Portfolio
The projects on this page span years, disciplines and roles, but each of them represents an extraordinary experience in my journey as a storyteller.
Some standout for what they represent, others for the knowledge won along the way, but all of them are highlights among the many hundreds of projects I’ve been fortunate to work on.
![US Figure Skating :: 100th Anniversary Campaign](https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1701317488879-D68HHZPGRWYI5CNME1SL/Screenshot+2023-11-29+at+5.54.19%E2%80%AFPM.png)
US Figure Skating :: 100th Anniversary Campaign
US Figure Skating engaged CSG to develop a celebratory and sweeping campaign to mark its 100th anniversary. The organization went into the campaign with twin goals of honoring its proud legacy and setting the stage for a vital and expansive century to come.
![](https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1701408990443-EC4WQHK0TA7MT8JFSDOF/image-asset.png)
Holiday Retirement :: Resident Spotlight Videos
Holiday Retirement engaged CSG and Postmodern to develop a series of videos starring real residents living really well. Older generations are often forgotten and overlooked, but this series created an opportunity to celebrate their vitality and individuality.
![PCL :: Employee Value Proposition](https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1701319318929-IYNW2O3QPL1W9U0YCWQ4/image-asset.png)
PCL :: Employee Value Proposition
PCL tapped CSG to develop a robust Employee Value Proposition to bring the ethos of its newly updated brand and messaging to an internal level and engage employees at every stage of their careers.
![Nova Healthcare Administrators :: Rebrand](https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1701320219813-XMQKZG8E4NVD1DKRAFE1/image-asset.jpeg)
Nova Healthcare Administrators :: Rebrand
Nova Healthcare Administrators brought CSG in to help create a genre-defying and surprising brand amidst the sea of sameness that dominates the insurance space. This partnership has extended beyond a brand book to a full website redesign, updates across company collateral and the development of podcast and videos.
![Colorado Cattlemen's Agricultural Land Trust :: Forever Colorado](https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1701320365735-H26NRXUM7E4004I7OW4J/image-asset.png)
Colorado Cattlemen's Agricultural Land Trust :: Forever Colorado
Colorado Cattlemen’s Agricultural Land Trust (CCALT) tasked CSG with the articulation of its Forever Colorado sub-brand to appeal to urban outdoor enthusiasts and expand awareness of its conservation efforts.
![Avaya :: Experience is Everything Campaign Concepting](https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1494996568062-8KUNJ8HNWUT6WN6U4LFV/AVAYA_EIE_MYM_Video_B_frame2.jpg)
Avaya :: Experience is Everything Campaign Concepting
Avaya tasked the Faction team with creating a disruptive, extensible campaign to bring their 'Experience is Everything' messaging to a wider audience. The process resulted in a range of concepts and executions spanning from product to brand level, and everything in between.
![CSC :: Corporate Responsibility Campaign](https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489352671052-XBF3KM3WOVNL0WUR17AS/Screen+Shot+2017-03-12+at+3.03.28+PM.png)
CSC :: Corporate Responsibility Campaign
Every year, CSC creates a Corporate Responsibility report to showcase their philanthropic efforts and demonstrate their progress against previously announced corporate goals. For the most recent report, Faction created an animated landing page to highlight key stats from the report and showcase a number of Corporate Responsibility assets.
![CSC :: Pursuit Campaigns](https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489352499054-TTJB1NGF8LCO5SN70S3F/2_CSC_Lombardia_Moodboard_1+%281%29.jpg)
CSC :: Pursuit Campaigns
CSC has engaged Faction to create targeted collateral on a number of occasions. This process varies depending on the client's ultimate goal and intended audience, but the team involved always relishes the opportunity to create a broad range of conceptual directions and executions. These projects have incorporated target audiences from all around the world and across nearly every vertical.
![Avaya :: Print Ad Concepting](https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489371372265-NOWQLMFX31IU65FF3URM/Screen+Shot+2017-03-12+at+8.11.11+PM.png)
Avaya :: Print Ad Concepting
Avaya tasked the Faction team with the creation of a full-page, black-and-white ad for placement in the Wall Street Journal. The project gave the team the opportunity to flex a lot of creative muscle in order to cover a broad range of potential messaging and creative directions.
![CSC :: For Those Who Solve Campaign](https://images.squarespace-cdn.com/content/v1/55ff1489e4b0e0c151462a37/1489371632511-TOJGV3FQ7NWLWUYVPYHA/Homepage_21.jpg)
CSC :: For Those Who Solve Campaign
CSC engaged Faction to create an integrated global campaign to extend the conversation about the pressing need for enterprise organizations to keep pace with rapidly advancing technology innovations. Faction built a microsite/content hub, email campaign, banners and additional supporting elements to showcase CSC products and solutions designed to meet this universal need.